Indigo Cow

Responsive Marketing Email​
Indigo Cow
Project Overview
This is a student project that aims to design a responsive marketing email tailored for small businesses, featuring three themes: Seasonal Sale, Featured New Product, and Featured Event.
Each theme is crafted to highlight key promotions or updates while maintaining visual consistency and brand identity. The design prioritizes accessibility, user-friendly layouts, and mobile responsiveness, and adheres to best practices in email marketing to maximize engagement, click-through rates, and overall campaign performance.
Process Work
Company Research
The website design and style of Indigo Cow Soft Cream are clean and minimalist, featuring a blue and white color scheme with generous use of white space. To maintain consistency with the company's branding, I designed the marketing email to reflect these key elements. The layout uses ample white space to enhance readability and visual clarity, while the blue and white theme is carried through in backgrounds, buttons, and text highlights. I selected clean, sans-serif fonts to match the typography used on their website and ensured that visual components—such as icons and product imagery—were styled in a way that aligns with the brand’s minimalist tone. This cohesive approach reinforces the company’s identity and enhances brand recognition across different digital platforms.
Moodboard

Design & Iterate
Lo-fi Wireframe

Feedback



High-fi Wireframe
